h Club LA

h Club was the North American flagship of the legendary Hospital Club in London, founded in 2003 by Microsoft co-founder and philanthropist Paul Allen alongside musician Dave Stewart. Spanning 100,000 square feet in the heart of Hollywood, the club was designed to be a high-performance ecosystem for the creative industries—translating a legacy of British innovation for the Los Angeles landscape.

A black and white image of a handrawn logo

YEAR

2018 - 2020

ROLE

Manager of Membership & Experience


SERVICES

  • Pre-opening sales strategy

  • Under 30 Committee Leadership

Point of View

The Challenge: To transplant the "Foundry" energy of the original Covent Garden location into the highly competitive Hollywood market. As a foundational team member, I was tasked with architecting a community that honored Paul Allen’s vision of multidisciplinary collaboration while scaling the operational infrastructure required for a five-floor luxury asset.

The Stage Philosophy: Architecting the Creative Ecosystem. We moved away from traditional social status to place a radical emphasis on the Creative Class and the supporting industries that fuel them. We didn't just build a clubhouse; we built a birthplace for business ventures and lifelong relationships—an infrastructure where talent and industry infrastructure collided to turn ideas into reality.

Under-30 Activation: I led the Under-30 Committee with a specific mandate: bridge the gap between legacy icons and the emerging creative class. By collaborating with the Programming & Events teams, we created high-yield experiences that made the club an indispensable tool for young creators—sparking the business ventures and relationships that would define the next decade of Hollywood.

Seed: The Mentorship Engine: We launched Seed, a proprietary program designed to facilitate hand-selected introductions between members. By hosting the initial "first dates" of these professional relationships at the club, we moved the value of the space from a passive "hangout" to a high-performance incubator for new ideas.

The Results

Market Translation: Successfully adapted the Paul Allen/London Hospital Club blueprint for the North American market, resulting in a 96% member referral rate.

Community Scale: Architected the pre-opening strategy that recruited 2,000+ multidisciplinary members within 24 months, including a waitlist of 1,200+ applicants.

Select Press: Los Angeles TimesRobb ReportModern Luxury

$3.4M Revenue Engine: Achieved foundational membership revenue targets within 18 months through targeted recruitment and strategic industry advocacy.

The "Birth Spot" Effect: Facilitated an ecosystem that became the documented birthplace for dozens of business ventures and creative collaborations, fulfilling the founder's original vision for a "Collaborative Sanctuary."

Credits

Photography: The curation of images featured were captured by a team of incredible creative partners led by our in-house marketing team.

Copyright Notice: All photography and trademarks are the property of h Club LA & affiliates. These assets are displayed here solely to represent professional tenure and work performed during the stated period.

Status: Employed (2018–2020)

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h Club LA

h Club was the North American flagship of the legendary Hospital Club in London, founded in 2003 by Microsoft co-founder and philanthropist Paul Allen alongside musician Dave Stewart. Spanning 100,000 square feet in the heart of Hollywood, the club was designed to be a high-performance ecosystem for the creative industries—translating a legacy of British innovation for the Los Angeles landscape.

A black and white image of a handrawn logo

YEAR

2018 - 2020

ROLE

Manager of Membership & Experience


SERVICES

  • Pre-opening sales strategy

  • Under 30 Committee Leadership

Point of View

The Challenge: To transplant the "Foundry" energy of the original Covent Garden location into the highly competitive Hollywood market. As a foundational team member, I was tasked with architecting a community that honored Paul Allen’s vision of multidisciplinary collaboration while scaling the operational infrastructure required for a five-floor luxury asset.

The Stage Philosophy: Architecting the Creative Ecosystem. We moved away from traditional social status to place a radical emphasis on the Creative Class and the supporting industries that fuel them. We didn't just build a clubhouse; we built a birthplace for business ventures and lifelong relationships—an infrastructure where talent and industry infrastructure collided to turn ideas into reality.

Under-30 Activation: I led the Under-30 Committee with a specific mandate: bridge the gap between legacy icons and the emerging creative class. By collaborating with the Programming & Events teams, we created high-yield experiences that made the club an indispensable tool for young creators—sparking the business ventures and relationships that would define the next decade of Hollywood.

Seed: The Mentorship Engine: We launched Seed, a proprietary program designed to facilitate hand-selected introductions between members. By hosting the initial "first dates" of these professional relationships at the club, we moved the value of the space from a passive "hangout" to a high-performance incubator for new ideas.

The Results

Market Translation: Successfully adapted the Paul Allen/London Hospital Club blueprint for the North American market, resulting in a 96% member referral rate.

Community Scale: Architected the pre-opening strategy that recruited 2,000+ multidisciplinary members within 24 months, including a waitlist of 1,200+ applicants.

Select Press: Los Angeles TimesRobb ReportModern Luxury

$3.4M Revenue Engine: Achieved foundational membership revenue targets within 18 months through targeted recruitment and strategic industry advocacy.

The "Birth Spot" Effect: Facilitated an ecosystem that became the documented birthplace for dozens of business ventures and creative collaborations, fulfilling the founder's original vision for a "Collaborative Sanctuary."

Credits

Photography: The curation of images featured were captured by a team of incredible creative partners led by our in-house marketing team.

Copyright Notice: All photography and trademarks are the property of h Club LA & affiliates. These assets are displayed here solely to represent professional tenure and work performed during the stated period.

Status: Employed (2018–2020)

Smooth Scroll
This will hide itself!

h Club LA

h Club was the North American flagship of the legendary Hospital Club in London, founded in 2003 by Microsoft co-founder and philanthropist Paul Allen alongside musician Dave Stewart. Spanning 100,000 square feet in the heart of Hollywood, the club was designed to be a high-performance ecosystem for the creative industries—translating a legacy of British innovation for the Los Angeles landscape.

A black and white image of a handrawn logo

YEAR

2018 - 2020

ROLE

Manager of Membership & Experience


SERVICES

  • Pre-opening sales strategy

  • Under 30 Committee Leadership

Point of View

The Challenge: To transplant the "Foundry" energy of the original Covent Garden location into the highly competitive Hollywood market. As a foundational team member, I was tasked with architecting a community that honored Paul Allen’s vision of multidisciplinary collaboration while scaling the operational infrastructure required for a five-floor luxury asset.

The Stage Philosophy: Architecting the Creative Ecosystem. We moved away from traditional social status to place a radical emphasis on the Creative Class and the supporting industries that fuel them. We didn't just build a clubhouse; we built a birthplace for business ventures and lifelong relationships—an infrastructure where talent and industry infrastructure collided to turn ideas into reality.

Under-30 Activation: I led the Under-30 Committee with a specific mandate: bridge the gap between legacy icons and the emerging creative class. By collaborating with the Programming & Events teams, we created high-yield experiences that made the club an indispensable tool for young creators—sparking the business ventures and relationships that would define the next decade of Hollywood.

Seed: The Mentorship Engine: We launched Seed, a proprietary program designed to facilitate hand-selected introductions between members. By hosting the initial "first dates" of these professional relationships at the club, we moved the value of the space from a passive "hangout" to a high-performance incubator for new ideas.

The Results

Market Translation: Successfully adapted the Paul Allen/London Hospital Club blueprint for the North American market, resulting in a 96% member referral rate.

Community Scale: Architected the pre-opening strategy that recruited 2,000+ multidisciplinary members within 24 months, including a waitlist of 1,200+ applicants.

Select Press: Los Angeles TimesRobb ReportModern Luxury

$3.4M Revenue Engine: Achieved foundational membership revenue targets within 18 months through targeted recruitment and strategic industry advocacy.

The "Birth Spot" Effect: Facilitated an ecosystem that became the documented birthplace for dozens of business ventures and creative collaborations, fulfilling the founder's original vision for a "Collaborative Sanctuary."

Credits

Photography: The curation of images featured were captured by a team of incredible creative partners led by our in-house marketing team.

Copyright Notice: All photography and trademarks are the property of h Club LA & affiliates. These assets are displayed here solely to represent professional tenure and work performed during the stated period.

Status: Employed (2018–2020)

Smooth Scroll
This will hide itself!